Google Business Profile is one of the most valuable, yet underestimated assets of your business. Google my business free service lets you provide your business information and can help connect your business to the customers. 

Think of your account as a property on Google. In moments of need, customers online use Google search to fulfill their needs. If your profile is properly optimized, then the potential customer will locate you to suffice the need. 

How to Optimize Your Google Business Profile?

When you create a Google business profile, you won’t directly get the traction you need. To make sure that you appear in Google searches, there is a need to optimize your profile. 

Here are ways to optimize your Google business account, no matter which industry you belong to.

1. Complete the basics:

Assuming that my business login to your Google account is complete, the next important step is to complete the basics of your profile. 

As obvious as it may sound, many businesses tend to neglect it. Having a complete business profile increases your rank.

While it is essential to fill out all the fields, key sections like name, address, phone, website and hour are not to be missed out. Your phone number needs to be verified because most clients tend to contact the number posted on their Google profile.

Any inconsistency of information compared to your google my business will impact your Google ranking.

Google also offers the ability to customize hours for holidays. It should always be updated to keep your clients happy.

2. Fill out all available fields: 

Google my business free profile gives business owners a lot of opportunities to provide information to their clients. Many fields ideally should be completed to optimize your Google business profile. 

The description of your profile is a great way to present your business to the clients the way you want to be perceived. 

It is advisable to have the key information of your business within the first 250 words. Repeating information that is present on your business profile elsewhere is not advisable. 

3. Select the right category and attributes:

Most business profile views come from Google search according to the category. Choosing the right category automatically improves your ranking. 

Once you have opted for the right category in my business, you might see additional features specific to your category.

Attributes are essential to categorize your business properly. While you create a Google business profile, it lets you use attributes according to your searchable characteristics that can make your business unique. 

4. Add photos and videos :

Photos on your profile are of two ways: Customer generated and posted by business. While customer images are a valuable addition, they are not in your control. 

So it is better to add business photos of better quality. Good photos include interior photos of your premises, images of your products, team photos, etc. Google has also started offering the opportunity of virtual tours.

For the basics, your thumbnail photo should be your logo. Your cover photo should be something that can best describe your brand. No stock images should be used on google my business account.

5. Customer reviews: 

Happy customers always lead to better business. Interacting with clients by responding to their reviews is equally important. It shows your customer that you value them. 

It is essential to respond promptly and professionally to negative reviews as a google business manager.   

6. Q & A list:

Within your business profile, the most undervalued feature is ‘Q & A’. While customers can ask questions, you can create your list. 

For creating a list of FAQs it is best to put yourselves in your client’s shoes and list of information that you might want to know about your business. It is recommended to put an alert in the question section. 

Answer the question after my business login, since anyone on the internet can answer the question leading to incorrect info. 

7. Set up messaging:

There is a feature in my business profile to allow clients to send a text to your number. It is an easier way to connect with more customers and is a highly effective marketing strategy that can ease closing sales. 

8. Google Posts and Offers:

Google Business Manager lets you post content that can highlight updates to specific products.  These posts show up with your profile when people click on your listing on maps too. 

Posts can include texts, photos, videos, or even a post around upcoming events or offers. It can help improve your client experience with timely information. 

My business profile offers a section where you can add promotions that can directly be seen in your search results. 

This can make a huge difference to your new client experiences. Google Posts disappear after seven days, so it is important to make posts that are time specific. 

Conclusion

Your Google my business account is a powerful tool to show up in clients’ moments of need. Like most of the things online, google business profile is good when properly optimized. 

That’s where we come in, The 4P solutions. We can help create a Google business profile for your business and optimize it for better brand presence. We have helped many B2B brands establish their digital brand presence. If you are looking for a digital marketing agency to help with your local listing, including Google business profile, connect with us at 8928609451. You can even drop us an email at mktg@4pnew.the4psolutions.info

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